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Choosing a custom typeface for our brand and design system

Two years ago, I joined a team tasked with building a design system for Expedia from the ground up. Our main goal has been to deliver a cohesive experience to our users across touch points while working with an established brand that has equity; in particular the colors and logo…

 
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Ask me how Hulu stole $6.00 from me with this one sneaky UX trick.

Yep, that’s me. You’re probably wondering how I got here in the first place. Back in 2015, Cinnamon Toast Crunch had a commercial to the tune of Kelis’ Milkshake. It was… The worst. Commercial. Ever. Or was it the best? Since it got me to upgrade to a commercial free Hulu account (+$3.00)…